The Visual Identity for LuMin:

Lutheran Campus Ministry- ELCA

presented by Brandon Wade

Like most businesses, churches and organizations, the Lutheran Campus Ministry Network would benefit from a picture logo to identify ourselves in outgoing communications: on paper, shirts, signs, online, etc. In an effort to find some imagery that accurately portrays our community, we began to explore a proper and professional visual identity. This would include a logo, font and color scheme.

As the Lutheran Campus Ministry Network community, we wanted our visual identity to be accessible to those who are touched by our ministry, as well as those who are outside of our community. The goal was that it would seem familiar and in line with our mission and ministry. Ideally, any visual imagery would feel like us or explain us before one ever meets us or experiences our ministry. It seemed fitting for this network to have a clean, timeless look; one that is accessible to different ages and cultural backgrounds.

Like other religious groups on campus (for example: the Newman Center, UKirk, InterVarsity, CRU, FCA) our goal was to create an international identity that starts to build a greater cohesive message to our community for our purpose: “Act Justly, Love Mercy, and Walk Humbly with God.”

Brand Basics

These downloadable files and brand style guide are designed to set you up for success when using the LuMin brand for your community communication.

If you are a design novice, please note that EPS files are files that are used by professional designers and print presses to ensure the highest quality print. PNG files are files that you can use for social media or for designing within programs like Publisher, Word or Pages.

If you have any questions or need advise on how to best use these files, please don’t hesitate to ask the designer Brandon Wade at Preme Brands.

LuMin Style Guide

Click here to download the LuMin Style Guide;
a helpful resource for anyone using our brand.

Primary Logo

LuMin_Logo_Screen
File Download

EPS file for Press / Print
PNG file for Print
PNG file for Web / Screen

Secondary Logo

LuMin_Secondary_Logo_Screen
File Download

EPS file for Press / Print
PNG file for Print
PNG file for Web / Screen

Emblem only

 LuMin_Emblem

File Download

EPS file for Press / Print
PNG file for Print
PNG file for Web / Screen